A woman with straight light brown hair, light skin, green eyes, and a subtle smile taking a selfie in an indoor space with warm lighting.

About Me

Hi, I’m Freddie!

I’ve spent the last 13 years working with brands of all sizes, from start-ups and founder-led businesses to established ecommerce brands. Most recently, I headed up ecommerce for Jonny Wilkinson's wellbeing and beverage brand, One Living.

Alongside my commercial experience, I have a degree in Psychology, which continues to influence how I approach customer behaviour, decision-making and the customer journey.

Today, I work with founder-led ecommerce brands looking to increase conversion, improve retention and scale profitably. My approach is commercial, data-led and hands-on, combining strategic thinking with practical implementation and support.

I believe in building long-term partnerships based on trust, transparency and results. That's why I offer flexible support, with no unnecessary retainers or long-term contracts.

I'm based in North Yorkshire and work with clients across the UK and internationally. You can find a more detailed overview of my career on LinkedIn.

When I'm not working you'll catch me treasure hunting, vintage shopping and getting out and about in my camper van. I am also in the process of writing my first novel. I document my adventures over on tiktok @fromfrederica.

WORK WITH ME
Logos of several retail and service brands including Sky Bet, Boots, Hairburst, One 1 Living, Sainsbury's, JD Group, The Body Shop, and Ocado.
Logos of five companies: Plum Diamonds, Parker Oak, Fauna, Design Bifolds Premium Aluminium Products, Hedron, displayed in a row on a white background.

My Philosophy

“I believe great partnerships are built on trust, transparency and results, not long-term commitments. I work with every client as if their business were my own.”

WORK WITH ME

CAse Studies

  • A mixed breed dog sitting on a disco ball with the word 'Fauna' in bold black letters below.

    Fauna London

    I have been working closely with founder Laurian over the last five months, mainly focusing on improving conversion on the beautiful Fauna London Shopify store.

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  • A hand holding a gray ring box with a diamond engagement ring inside, labeled 'Plum Diamonds'.

    Plum Diamonds

    I have worked with Plum Diamonds since October 2025 providing ongoing support across CRO, reporting, customer experience and digital growth.

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  • A modern kitchen in an attic with exposed wooden beams, skylights, black and white cabinetry, and stainless steel appliances. There is a small breakfast bar with two chairs and a glass-top dining table with wooden benches.

    Parker Oak

    A client since December 2025, I support Parker Oak with local marketing to drive enquiries and secure new business through their website and Google presence.

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