Ecommerce & Growth

Strategy Consultant

A young woman with long, reddish-brown hair, light blue eyes, and fair skin with freckles, wearing sunglasses on her head and a black shirt with red and white stripes on the sleeves, standing in front of a brick wall.

I help online brands grow with clear strategy and practical, results-focused execution.

Brands I’ve Worked With:

A person typing on a laptop at a desk with papers and a smartphone nearby.

My Services

I keep things simple. Whether you’re looking for a one-off audit, a short-term strategic project or ongoing leadership support, I tailor my approach to what your business needs. I offer a free initial consultation to understand your goals and recommend the right next steps.

  • Full support for marketplace sellers across Amazon, TikTok Shop and Shopify. Listing audits and reporting to campaign management and commercial strategies that improve profit margins and reduce wasted spend.

  • Channel-specific audits across Meta, TikTok, Google and organic content with tailored roadmaps and recommendations to improve ROI.

  • Identify friction, improve flow and increase conversions with services ranging from actionable site reviews up to full website support and project management.

  • Optimise and build flows, segmentation and lifecycle marketing. With tailored setup, strategy and hands-on support available.

My Portfolio

I’ve helped every brand I’ve worked with achieve and exceed their targets. Take a look at my portfolio to see my digital marketing results and ecommerce growth strategies in action.

Five bottles of dietary supplements or vitamins with colorful labels, displayed in a row on a black surface.
Screenshot of The Times website displaying a Business & Money article titled 'JD Sports moves into beauty business after buying stake in Hairburst'.
Screenshot of The Grocer news website with an article about Jonny Wilkinson's drinks brand relaunch under One Living, featuring a photo of Jonny Wilkinson sitting on a bench outdoors, smiling, next to bottles of beverages.

Client Feedback

“Over the time I’ve worked with Freddie, she has sculpted a broad marketing campaign into a segmented funnel, implementing campaigns that are relevant to the audience and most importantly, very effective. A great mix of marketing savvy, creativity and technical understanding”

Mark Proctor, Digital Marketing Consultant

“Data-driven and results-oriented, Freddie has made a huge difference to the quality and results of our digital marketing, alongside the productivity of the team overall through her tenacity and optimistic approach to projects.”

Rachael Simpson, Brand & Growth Strategist

“I have worked alongside Freddie in different capacities for around five years now and wouldn’t hesitate to recommend her for any of your ecommerce needs. Super easy to work with, totally organised and knows how to drive results.”

Jamie Dennison, Agency Owner

Ambery Consulting - eCommerce Growth Specialist

About Me

With over a decade of experience in ecommerce and digital marketing, I've worked with brands of every size across a wide range of industries - from being the first employee at a startup social media agency to most recently heading up ecommerce for Jonny Wilkinson's wellbeing brand.

In my last two roles, I’ve played a key part in securing over £13m in investment, consistently overachieving sales targets while maintaining or improving profitability.

Based in North Yorkshire, working remotely with brands across the UK. Open to strategic projects, audits or longer-term support. Message me to arrange an initial chat.

CONTACT ME

Let’s talk about your business goals. I offer a free, no-obligation consultation to explore where you’re at, what’s working, and how we can boost your online presence.