Ecommerce & Growth
Strategy Consultant
I help online brands grow with clear strategy and practical, results-focused execution.
Brands I’ve Worked With:
My Services
I keep things simple. Whether you’re looking for a one-off audit, a short-term strategic project or ongoing leadership support, I tailor my approach to what your business needs. I offer a free initial consultation to understand your goals and recommend the right next steps.
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Having being involved in the investment process twice in the last five years, raising around £13m in total for brands I’ve worked for, I know exactly what investors are looking for when it comes to DTC.
I’ll help prepare your brand for investment and funding rounds with clear commercial plans, financial forecasts and market positioning that gives investors confidence.
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A deep dive into your ecommerce, marketing and channel performance to identify immediate growth opportunities and optimise profitability.
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Strategic planning to drive sustainable sales growth while improving margin and operational efficiency, working at the P&L level.
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Providing experienced, part-time leadership to steer your ecommerce operations, streamline processes and align teams around growth goals, without the full-time commitment.
I help bridge strategy and execution, ensuring your ecommerce function is reaching its potential, and more importantly, is efficient and profitable.
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Optimising (or implementing) your Shopify and other marketplaces to work harder for you.
An experienced, strategic and hands -on approach with all your marketing channels to increase revenue (e.g. Paid, CRM, Lifecycle, Social Media & Content, Affiliates, Influencer, Subscriptions).
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Ensuring we are using your company data wisely to build frameworks that turn data into decisions, giving founders and teams clarity on performance.
My Portfolio
I’ve helped every brand I’ve worked with achieve and exceed their targets. Take a look at my portfolio to see my digital marketing results and ecommerce growth strategies in action.
Client Feedback
“Over the time I’ve worked with Freddie, she has sculpted a broad marketing campaign into a segmented funnel, implementing campaigns that are relevant to the audience and most importantly, very effective. A great mix of marketing savvy, creativity and technical understanding”
Mark Proctor, Digital Marketing Consultant
“Data-driven and results-oriented, Freddie has made a huge difference to the quality and results of our digital marketing, alongside the productivity of the team overall through her tenacity and optimistic approach to projects.”
Rachael Simpson, Brand & Growth Strategist
“I have worked alongside Freddie in different capacities for around five years now and wouldn’t hesitate to recommend her for any of your ecommerce needs. Super easy to work with, totally organised and knows how to drive results.”
Jamie Dennison, Agency Owner
About Me
With over a decade of experience in ecommerce and digital marketing, I've worked with brands of every size across a wide range of industries - from being the first employee at a startup social media agency to most recently heading up ecommerce for Jonny Wilkinson's wellbeing brand.
In my last two roles, I’ve played a key part in securing over £13m in investment, consistently overachieving sales targets while maintaining or improving profitability.
Based in North Yorkshire, working remotely with brands across the UK. Open to strategic projects, audits or longer-term support. Message me to arrange an initial chat.